We  are seeking a Design Team Lead to head one of our multidisciplinary design teams and shape digital experiences for a global CPG brand. This is an ideal role for someone who combines product and design thinking, business objectives, and user empathy – someone who can connect creative vision with measurable impact.

Responsibilities:

  • Help steer the product direction by collaborating on defining goals, user journeys, and feature priorities that connect user needs with business objectives. 
  • Help bridge between strategy, design, and delivery: Translate insights into potential roadmaps and ensure design execution aligns with the product vision.
  • Lead a small cross-functional team of 3 designers, providing guidance, structure, and mentorship while fostering a creative, collaborative environment.
  • Partner with clients and stakeholders to understand their business context, challenges, and KPIs, and turn that into a clear product strategy.
  • Collaborate with R&D, QA, and Data teams to plan, test, and optimize features based on real user behavior and feedback.
  • Develop and present ideas and concepts, whether to clients, leadership, or internal teams.
  • Manage timelines, scope, and expectations, ensuring that the product evolves smoothly while maintaining quality and consistency.
  • Bring structure to complexity – balancing near-term delivery with a long-term product vision.

Requirements

  • 7+ years of experience in digital product environments – ideally within a leading agency, design consultancy, or product organization. CPG experience is a big plus.
  • Proven experience owning and driving product initiatives from strategy through ideation, launch, balancing user needs, business goals, and technical constraints.
  • A strong grasp of user-centered design, analytics, and business fundamentals – Comfortable discussing product metrics and how user journeys impact them.
  • Demonstrated ability to define and execute growth strategies, including user acquisition, engagement, and retention initiatives.
  • Understanding of product marketing and go-to-market dynamics, and how positioning, messaging, and brand experience connect to product decisions.
  • Experience scaling products for global markets, managing localization, market nuances, and diverse user behaviors.
  • A deep UX foundation – Clear perspective on how structure, interaction, and usability drive adoption and loyalty (experience as a UX designer preferred, but not a must).
  • Strong communication and presentation skills, with confidence in leading client-facing discussions and building trusted relationships.
  • Experience managing and mentoring small teams, fostering professional growth while maintaining quality and consistency.
  • A portfolio or case studies demonstrating strategic product thinking and measurable impact, beyond visual design.
  • Familiarity with modern product and design tools and collaboration platforms.
  • Experience in one or more of the following: Loyalty programs, e-commerce platforms, integrated gamification, or large-scale consumer apps.

We offer

  • Long-term B2B contract 
  • Friendly atmosphere and Trust-based managerial culture
  • 100% remote work 
  • Career and professional development of your personal strengths in the international group
  • Fun & creative work environment in a fast-growing company
  • Participate only in international projects
  • Referral bonuses for recommending your friends
  • Career evolution
  • Paid Time Off (Vacation, Sick & Public Holidays in your country)

If interested, please share your CV at iuliana@euroasiarecruiting.com.